Athletico Physical Therapy
I’m currently the Creative Services Manager at Athletico, where I lead a team of three graphic designers and collaborate closely with internal marketing teams to bring ideas to life. I previously spent three years as a graphic designer on the creative team, building on my strong foundation in brand, design, and creative execution.
Project Highlights
BRAND GUIDELINES BOOK
Led design and implementation of an updated brand guidelines book, ensuring consistency across all visual touchpoints.
INTERNAL LOGO DESIGNS
Created various internal logos for both internal and external initiatives and events.
CONFERENCE BOOTH DESIGN
Ideated and executed creative for an award-winning* conference booth design, overseeing the development of dozens of social media assets along with a wide variety of print and digital marketing materials to support event promotion and on-site engagement.
*Booth Design won 2023 Health & Wellness Design Award from Graphic Design USA
WHITE LABEL APP DESIGN
Collaborated with internal UX/UI team member to design white label assets for a patient facing mobile app.
EMPLOYER BRAND IMPLEMENTATION
Assisted in leading the creative implementation of a new employer brand, ensuring a consistent application across a wide variety of digital and print marketing materials.
CHICAGO BULLS IN-STADIUM SIGNAGE
Designed for large scale signage opportunity with the Chicago Bulls. Signage was displayed on the front of the United center throughout an event.
CORPORATE OFFICE SIGNAGE
Created large-scale signage for the entrance area in the corporate office.
Additional Role Highlights
- Manages complex creative processes & workflows to ensure efficiency across the creative and marketing team members.
- Leads creative team members in collaboration, ideation, and skill sharing sessions.
- Creates quarterly creative recap packets that include project highlights, recent initiatives, and creative team data.
- Assists in management of internal marketing store with external print & production partner. Includes oversight and maintenance of hundreds of creative assets including print materials, promotional materials, and apparel.
- Collaborates regularly with content team to ideate and create designs for a variety of social media platforms. Experience creating both animated and static designs.
Additional Project Highlights
- Led creative direction for Companywide SharePoint Intranet Design.
- Led the creation and implementation of a brand library for easily accessible creative assets internally and externally.
- Led creative design and implementation of a partnership specific ad campaign for Endurance, Collegiate/Professional, and performing arts audiences.
- Planned and directed two photoshoots for external marketing materials.
Featured Work
Rhodo Wealth Management
CMG Group