Long Planning
For Long Planning, I created a modern, trustworthy brand identity including logo, typography, color palette, and a website that communicate approachability, clarity and professionalism for a financial services audience.
Project Highlights
LOGO DESIGN
Using a cool toned and approachable color palette, Long Planning’s logo symbolizes the new horizon that can come with a successful and stable financial future.
PRINT MATERIALS
The business cards and letterhead reinforce the brand with clean typography and a professional, approachable design.
WEBSITE
The Long Planning website uses clean layouts and clear messaging to reflect the firm’s approachable, fiduciary-first values, reinforcing trust, clarity, and confidence in a well-planned financial future.
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